Media Profile

Multimedia is one of the modes covered in convergent text, it includes different content forms like text, audio, images, animation and video. I will be using video games to explore the ways in which multimedia can have an impact and influence on a young, male audience. Video games tend to attract the attention of young boys from as young as 3. Though parents are in spending control, many buy games suited for an 18-year-old for their young child. Electronic games are pure entertainment for young children, they keep them amused and at the same time safe from the outdoors while parents attend to household commitments.   However, parents seem to be unaware of the damaging impact aggressive video games can have on a child. Violent gaming has been normalised by the media, ‘a review of almost a decade of studies found that exposure to violent video games are a risk factor for increased aggression’ (Radowitz, 2015). This implies that young boys are a reoccurring target for brutal v...

Access to the internet has led to the development of social media platforms. Social media refers to the means of communication with people through apps that allow us to create, like and share our most personal moments. It enables us to find love online, relate to each other through discussions, find entertainment and most apparently communicate with others. Social networking acts as an escapism from personal commitments and responsibilities – the most popular platforms being Facebook, Twitter, Instagram, YouTube and Snapchat. Unquestionably, social media has become more than just a platform for communication between peers, it has become a base for people to express their identity. Teenagers create their own profiles which enables them to construct their identity through posting statuses reflecting their ‘mood’ and videos and images of themselves. Austin states that ‘reportedly, many teens spend an average of 8 hours online everyday’ (Austin, 2016) and ‘90% of young people use socia...

Links can be determined between mediation and representation in that representation present something, whilst mediation is able to re- construct a text, changing its meanings and form suited to the objectives of the media institution. Mediation can be defined as the process in which communication is made between the text and consumers; mediation actively creates meaning through a text in order to gain preferred and dominant readings from its audience. However, the mediation process does not always gain the ideal reading intended for the media text – texts are and can be decoded differently by its audience. Meanings and interpretations taken from a mediated message are ‘decoded’ by an individual in a way that makes sense to them, this can be influenced and depend on that person’s personal experiences and cultural background. Mediation is the method in which mediated messages of texts are carried from one place to another (Bennett, Slater, 2006). The power of mediation is apparent in...

Media content has a massive effect on its audience – people’s values, opinions and assumptions are mostly made up of information in the media. A look into censorship, effects and moral panic as well as a focus on the hypodermic needle theory enables a more focused exploration into the ways in which television impacts its viewers. Television without regulation with impact viewers greatly, and this leads to the fear of television having a negative effect on its audience. Long suggests this would lead ‘to the imitation of violent acts, mainly by younger, impressionable children but also affecting other ‘vulnerable’ adults’ (Long, 2012). This emphasises that if media texts are not regulated they can impact those who are innocent in society, such as young children, who in example of the hypodermic needle theory, may view scenes of extreme violence on TV positively and imitate this in reality. Also implying that it is crucial that the media set regulations and are under some sort of aut...

Love Island , 2018's hottest and most popular summer reality TV show, includes good- looking singles entering a villa in Majorca, Spain in search of love, romance and a £50,000 prize as a result of becoming the British publics most loved couple. Love Island's overwhelming success after its 4th series winners Dani Dyer and Jack Fincham who had a grip over the audience’s hearts since the beginning of their budding romance, has opened doors for the couple. Both gaining over one million followers on Instagram has enabled countless opportunities for them to make quick and easy money like; appearing at clubs/events, promoting clothing lines, having interviews and being on magazine covers and talk shows. It is evident that Love Island's booming popularity suggests that even contestants that don't win have equal opportunities once leaving the villa, due to a following on social media that all contestants gain recognition from. Besides this, cons about the reality show raise...

The BBC first began broadcasting in 1936. Long P’s reading highlights that the increasing popularity of people and channels meant that ‘TV cannons’ (Long P, 2012) were created. The BBC started with a just a few hundred viewers, however Creeber’s reading discusses the development of the BBC by introducing the methods of commercial broadcasting and public service broadcasting. ‘Britain’s first experiment with commercial broadcasting (was) in 1955’ (Creeber, 2003).  The idea of commercial broadcasting became of great success for the BBC, it engaged the audience and raised brand awareness. Also, the use of commercial breaks benefited the BBC because an increase in the channel’s ratings started to occur. However, post- war meant that the BBC changed their broadcasting method because of audience engagement becoming more challenging due to the creation of more channels like ITV.  Furthermore, Creeber focuses on public service broadcasting and the effect television without adve...